Now that we have successfully mobbed our second set of stores we’d like to share with you the details of our second cash mob in Bendigo.

We congregated at 10.45 at local gelato superstars Favourite Flavours, with some of our younger mobbers taking full advantage of their delicious range! It was lovely to see some new faces joining in the mob this time around, welcome to the fold you wonderful humans!

Once we’d all arrived at Flavours Cash Mob organiser Ivy announced that we would be mobbing our local store Bobs Boutique, she explained that unfortunately the owner, Sonia, has been unwell recently and thought that mobbing the store would be a wonderful way to show community support for her and her loved ones during this trying time.

We had a few more mobbers among us this time, a count of 12 participants – we are growing and it is exciting!

See below for the letter we delivered to Bobs Boutique once we arrived.


Dear Sonia and co,

You’ve been chosen as our second local business to cash mob because many of us are long time fans and wanted to show our community support in a very real way after hearing about your recent health troubles.

Bendigo Cash Mob has been set up by a handful of locals after hearing about the cash mob concept, a kind of grassroots economic stimulus. Likeminded groups are popping up all over the world and we decided this is something that Bendigo needs!

The basic concept is similar to a flash mob – a group meet at a predetermined time and place to fulfill an activity and then disperse. In the cash mob instance the group meets at a locally owned cafe,purchase a beverage and wait to be told which store they will be mobbing. Each member agrees to spend a minimum of $20 at the nominated store during the cash mob. The idea is that $20 isn’t a huge investment for each individual, the influx of cash can mean the world of difference to an independent business. The benefits of supporting local industry are far reaching, bolstering the local economy and has the potential to create jobs and improve connections within the community.

If you’d like to know more, we blog at, you can also find us on twitter @cmbendigo, like us on facebook or email us at

We sure hope this cash mob brightens your day and that your path to wellness is fast and full of love. We’re not just cash mobbing your store because you’ve been unwell, we think that your store is a fantastic addition to Bendigo!

Thank you for all that you do,

Cash Mob Bendigo