A good reason to mob!

Cash Mobs

by Sankalp Gosain

Cash mobs for cash jobs.

We’re reasonable people. We know there’s little we can do to make anybody regularly patronize a ‘shmobs destination -that’s up to whether the business itself can win over the mobbing faithful.  And for all our wishes to the contrary, the one-day spike in business isn’t going to actually reverse the trajectory of a failing local business.

But what we can do is make it very, very appealing to walk in some shop’s door exactly once. Maybe the mob likes it and goes again, maybe the mob whips out their smartphones and leaves a hundred scathing reviews on Yelp before they’ve even left the building –that’s totally up to the whim of the mobbers and we wouldn’t have it any other way. However, in the same way that a store will hand out coupons or give away samples so customers will give them…

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