Here’s the rules for Bendigo’s first ever CASHMOB!

1. wear an item of RED clothing or an accessory – this is something new that we’re trialling, it will help with the visual side of the mob. We’ll look like a cohesive group as we meet up and then proceed to the shop we’re mobbing!

2. meet at the Green Olive Bath Lane, Bendigo at 9:45am on Sunday the 4th of November 2012 and get yourself a coffee/beverage. Part of the Cash Mob principle is to support multiple locally owned/operated businesses during a mob, this is why we always meet before or celebrate afterwards at a locally run cafe/restaurant/bar/pub.

3. We will announce which shop we are mobbing over coffee and proceed to the store as a mob.

4. Once in the store you pledge to spend a minimum of $20 at the store, one of our members will present the business owner with the letter at the bottom of this page.

5. Share cash mobbing with your friends and ENJOY BENDIGO’S FIRST CASH MOB!



Dear Business Owner,

You’ve just been CASH MOBBED!

Bendigo Cash Mob has been set up by a handful of locals after hearing about the cash mob concept, a kind of grassroots economic stimulus. Likeminded groups are popping up all over the world and we decided this is something that Bendigo needs!

The basic concept is similar to a flash mob – a group meet at a predetermined time and place to fulfil an activity and then disperse. In the cash mob instance the group meets at a locally owned cafe,purchase a beverage and wait to be told which store they will be mobbing. Each member agrees to spend a minimum of $20 at the nominated store during the cash mob.

The idea is that $20 isn’t a huge investment for each individual, the influx of cash can mean the world of difference to an independent business. The benefits of supporting local industry are far reaching, bolstering the local economy and has the potential to create jobs and improve connections within the community.

One of the reasons we chose your business for our first EVER cash mob is because a few members nominated you after visiting your store for the first time – you’re the perfect candidate! A new local business, with a positive attitude and the potential to share our love of supporting local!

We too are just starting out and would love it if you’d share details about our group and cash mobbing in Bendigo with your friends and online. We’ve got details on how to do this and a handy image available for stores to use on our website:

We've Been Mobbed badge!

If you’d like to get involved follow us on twitter @cmbendigo, like us on facebook or email us at cmbendigo (at) gmail (dot) com